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Content Marketing Manager

Marketing – Pleasanton, California
Department Marketing
Employment Type Full time

At Medrio, our purpose is to save 500,000 lives by providing clinical researchers with the software tools necessary to chase the next breakthrough in public health. Our success is defined by our customers’ ability to accelerate their research, eliminate hurdles, and maximize their return on investment. We’re committed to supporting our customers (primarily sponsors and CROs in early phase pharma, medical device, and diagnostic clinical research) along their journey of medical discovery. 


We are looking to bring on an experienced content marketer to join the Medrio marketing team. As the Content Marketing Manager, you will provide relevant and useful content to attract and retain a clearly-defined audience of company customers and prospects.  You’ll drive messaging across all stages of the customer lifecycle.

You have a proven track record of turning complex ideas and technology into compelling copy for audiences and a knack for uncovering hot industry news and rapidly capitalizing on it with a unique point-of-view. You are a proactive self-starter that thrives in fast-paced, collaborate cultures. And, you leave no stone unturned with it comes to analyzing the performance of your content.

Primary Responsibilities

<!-- [if !supportLists]-->·         <!--[endif]-->Work alongside internal partners to develop a content marketing strategy and editorial plan that aligns with and supports business objectives

<!-- [if !supportLists]-->·         <!--[endif]-->Write hard-hitting copy that drives action in a variety of mediums and formats (website, blogs, social media, collateral, reports, video, email, infographics, press releases and more)

<!-- [if !supportLists]-->·         <!--[endif]-->Integrate content programs with brand campaigns as well as identify and develop audience-specific content

<!-- [if !supportLists]-->·         <!--[endif]-->Develop and monitor content for brand voice, style, and tone; craft, edit, and proofread content before delivery

<!-- [if !supportLists]-->·         <!--[endif]-->Oversee the content calendar and content development projects; Manage entire editorial process, including ideation, drafting, design, distribution, promotion and measurement

<!-- [if !supportLists]-->·         <!--[endif]-->Determine both net new content needs and opportunities to repurpose existing content

<!-- [if !supportLists]-->·         <!--[endif]-->Track breaking news and social conversation to generate highly relevant storylines that address audiences’ real-time interests

<!-- [if !supportLists]-->·         <!--[endif]-->Interview and develop relationships with spokespeople, customers and other subject-matter experts

<!-- [if !supportLists]-->·         <!--[endif]-->Analyze content performance and lifecycle, and use data to iterate, improve and maximize results


<!-- [if !supportLists]-->·         <!--[endif]-->Bachelor’s degree in English, Journalism, Marketing or equivalent work experience

<!-- [if !supportLists]-->·         <!--[endif]-->4 - 6 years of content marketing experience, 2+ with B2B and/or SaaS company; Clinical solutions and/or clinical trial experience preferred

<!-- [if !supportLists]-->·         <!--[endif]-->Proficiency in multi-channel marketing platforms, search engine optimization, and project management

<!-- [if !supportLists]-->·         <!--[endif]-->Superb project management skills, with the experience and attitude to define a plan, identify tasks and owners, and proven ability to drive a project to successful completion

<!-- [if !supportLists]-->·         <!--[endif]-->Ability to analyze content marketing performance data and develop recommendations and improvements to marketing programs

<!-- [if !supportLists]-->·         <!--[endif]-->Ability to develop and edit audience-specific information and content

<!-- [if !supportLists]-->·         <!--[endif]-->Calmness under pressure and ability to achieve tight deadlines

<!-- [if !supportLists]-->·         <!--[endif]-->Creative thinking and an open-minded approach

·         Technologically savvy and should be proficient in the tools required to communicate with the market (i.e. advanced skills in MS Office to include PowerPoint, Word); Experience with Marketing automation (Marketo), CMS, and Salesforce highly desired; Experience with WordPress also desired.

About Medrio:

At Medrio, we hire smart, capable, and conscientious people to help us expand our product capabilities and better serve our customers. Our employees love working for us because they get to develop, market, and sell a product that advances human health, and they enjoy many perks, including

  • An awesome, colorful office with ping pong, video games, and a kitchen full of healthy snacks.
  • Two convenient Bay Area locations that are close to BART (San Francisco & Pleasanton).
  • Unlimited vacation and a generous sick time off policy.
  • Employee events that range from baseball to bowling to happy hour.
  • Weekly company-wide, beer friendly standup.
  • Wellness: Medrio covers the cost of employee premiums for medical, dental, vision, life and LTD insurance, gym membership, and we promote an atmosphere of work/life balance, including flexible work schedules that may include some work from home time.

The Medrio team is made up of individuals with a wide array of skills and interests, but all have a passion for providing the best possible user experience for our customers. We value collaboration, ingenuity and creating a culture of excellence!

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  • Location
    Pleasanton, California
  • Department
  • Employment Type
    Full time
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