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Product Marketing Manager

Product – Pleasanton, California
Department Product
Employment Type Full time


As Senior Product Marketing Manager, you will be responsible for defining and executing the go-to-market strategy and marketing programs that drive demand for our products. You will develop competitive, differentiated positioning for audiences that span from C-level executives and leaders in clinical trials, to reseller channels and end user customers. This is a fantastic opportunity to grow your career with a great company that is at the leader in the early phase clinical trials market segment.

What You’ll Do

Positioning & Messaging

Work with Product Management and Marketing to create and hone the messages that will communicate our value proposition and differentiate the company effectively in global markets. Ensure every customer touchpoint reinforces our brand proposition and drives more prospects from consideration to customer.

Product Go-to-Market

Plan and execute cross-functional Product Management, Sales, Sales Operations, Finance, Support, Marketing, and Leadership Team go-to-market activities for product launches and enhancements. Iterate and improve the current go-to-market strategy for all products across all company departments based on post-market launch analysis and adoption metrics.

Market Intelligence & Competitive Analysis

Work with Product Management and Marketing to gather and quantify industry and market information to aid in market segmentation and product positioning. Identify our actual and potential competitors and evaluate their strategies.  Assess competitor’s relative strengths and weaknesses and devise counter-strategies. Educate salespeople on competitive positioning strategies.

Value Positioning & Messaging

Work with Marketing and Product Management to define and determine the key benefits, market differentiation, customer value, and the positioning of our products across channels.

Sales Enablement

Liaise with Product Management and Marketing to create sales enablement collateral including sales decks, product datasheets, case studies, conference presentations, white papers, presentations/videos, demo scripts, competitive battle cards, ROI calculators, and objection handling kill-sheets. Partner with Sales to create the training that teaches how to sell our products.

Qualified If:
  • Have Bachelor's degree in Marketing or related field
  • Strategic thinker with at least 5 years of overall work experience in B2B SaaS healthcare product marketing role
  • Have experience in driving B2B product launches, including positioning and sales enablement in a global, regulated market.  
  • Bring first-hand experience positioning and marketing healthcare SaaS products and services to a matrix of different users, role, markets and segments in a regulatory-driven environment
  • Operate at a strategic level to define new market opportunities, assess product-market fit and work tactically to drive projects to successful completion
  • Are clear thinker and communicator with excellent written and oral communication skills
  • Consistently focus on problem-solving, with the ability to discern the core issues and use good judgement in recommending practical solutions
  • Demonstrate first-rate project management, teamwork, interpersonal, and relationship management skills with proven ability to collaborate with other functions in the company at all organizational levels
Perfect If:
  • Have familiarity with clinical trials market landscape
  • Have ability to translate complex ideas into simple and intuitive communications and work with cross functional teams and influence external C levels.
  • Demonstrated capability of taking initiative, leadership, breakthrough thinking and functioning in highly dynamic environments
  • Have the ability to think creatively while making decisions based on data and envisioning new solutions and approaches
  • Have a shared sense of purpose
  • Have a sense of humor and an ability to not take yourself too seriously
  • Feel a strong passion for technology and a strong aptitude for business strategy
  • Have strongly held opinions and principles and the flexibility to learn, grow and adapt

About Medrio:

At Medrio, we hire smart, capable, and conscientious people to help us expand our product capabilities and better serve our customers. Our employees love working for us because they get to develop, market, and sell a product that advances human health, and they enjoy many perks, including

  • An awesome, colorful office with ping pong, video games, and a kitchen full of healthy snacks.
  • Two convenient Bay Area locations that are close to BART (San Francisco & Pleasanton).
  • Unlimited vacation and a generous sick time off policy.
  • Employee events that range from baseball to bowling to happy hour.
  • Weekly company-wide, beer friendly standup.
  • Wellness: Medrio covers the cost of employee premiums for medical, dental, vision, life and LTD insurance, gym membership, and we promote an atmosphere of work/life balance, including flexible work schedules that may include some work from home time.

The Medrio team is made up of individuals with a wide array of skills and interests, but all have a passion for providing the best possible user experience for our customers. We value collaboration, ingenuity and creating a culture of excellence!

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  • Location
    Pleasanton, California
  • Department
  • Employment Type
    Full time
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