As Senior Product Marketing Manager, you will be responsible for defining and executing the go-to-market strategy and marketing programs that drive demand for our products. You will develop competitive, differentiated positioning for audiences that span from C-level executives and leaders in clinical trials, to reseller channels and end user customers. This is a fantastic opportunity to grow your career with a great company that is at the leader in the early phase clinical trials market segment.What You’ll Do
Positioning & Messaging
Work with Product Management and Marketing to create and hone the messages that will communicate our value proposition and differentiate the company effectively in global markets. Ensure every customer touchpoint reinforces our brand proposition and drives more prospects from consideration to customer.
Plan and execute cross-functional Product Management, Sales, Sales Operations, Finance, Support, Marketing, and Leadership Team go-to-market activities for product launches and enhancements. Iterate and improve the current go-to-market strategy for all products across all company departments based on post-market launch analysis and adoption metrics.
Market Intelligence & Competitive Analysis
Work with Product Management and Marketing to gather and quantify industry and market information to aid in market segmentation and product positioning. Identify our actual and potential competitors and evaluate their strategies. Assess competitor’s relative strengths and weaknesses and devise counter-strategies. Educate salespeople on competitive positioning strategies.
Value Positioning & Messaging
Work with Marketing and Product Management to define and determine the key benefits, market differentiation, customer value, and the positioning of our products across channels.
Liaise with Product Management and Marketing to create sales enablement collateral including sales decks, product datasheets, case studies, conference presentations, white papers, presentations/videos, demo scripts, competitive battle cards, ROI calculators, and objection handling kill-sheets. Partner with Sales to create the training that teaches how to sell our products.Qualified If:
At Medrio, we hire smart, capable, and conscientious people to help us expand our product capabilities and better serve our customers. Our employees love working for us because they get to develop, market, and sell a product that advances human health, and they enjoy many perks, including
The Medrio team is made up of individuals with a wide array of skills and interests, but all have a passion for providing the best possible user experience for our customers. We value collaboration, ingenuity and creating a culture of excellence!